Work with AJ

Services

What I do.

From grasping your performance goals, crafting personalized strategies, and executing the campaign — I oversee all aspects in between.

01

Campaign Strategy & Planning

Creating tailored campaigns that precisely target your performance goals, executing with efficiency to deliver desired results and maximize impact.

02

Ad Optimization & Management

Optimize and manage advertising to ensure maximum results. I track and analyze performance data to identify areas for improvement, and then adjust campaigns accordingly.

03

Analytics & Reporting

Providing detailed and insightful reports that track campaign performance and ROI, allowing you to make informed decisions.

Experience

A short history.

Mar 2022 — Aug 2023

Grow Soccial LLP

Lead Performance Marketer

Paid Marketing Campaigns

Developed and implemented marketing campaigns across B2C and B2B sectors.
Created and managed Google Ad campaigns — Search, Display, and Performance Max — tailored to client objectives.
Optimized and scaled Facebook ad campaigns using diverse audience segmentation and budget allocation.
Boosted brand awareness, generated leads, and increased conversions.
Managed multiple campaigns simultaneously, meeting objectives while staying within budget.

Data Analysis & Optimization

Used thorough data analysis to drive decisions on targeting, bidding, ad copy, and landing page improvements.
Made strategic landing-page and copy optimizations to boost campaign outcomes.

Design & Content Collaboration

Worked with the design team on captivating ad creatives and landing pages.
Coordinated offline branding materials — lobby standees, backdrops, business cards, and more.

Client Interaction & Growth

Engaged directly with clients to gauge business goals, offer strategic insights, and manage expectations.
Explored newer channels like influencer marketing and native advertising to expand reach.
Compiled comprehensive performance reports with insights and actionable next steps.

Skills

What I'm good at.

Paid Ads

Running digital ads on Google, Facebook, and LinkedIn. Targeted campaigns, ad-performance optimization, and metric analysis for better results.

Marketing Automation

Zapier, IFTTT, Buffer, Publer. Building workflows, integrating CRM and WATI, and tracking metrics for campaign optimization.

SEO Basics

Managing H1/H2/H3 tags, meta tags and descriptions, keyword research. Comfortable with Ubersuggest, Google Analytics, and Search Console.

Content Creation

YouTube, blogs, social. Hands-on experience running a personal gaming channel and a personal blog.

Design

Advanced Canva. Proficient in design fundamentals — layout, hierarchy, and the discipline of restraint.

Web Design

WordPress (Elementor & Divi), Wix, domain & hosting setup, WordPress installs. Built everything you're looking at.

Video Editing

Premiere Pro and DaVinci Resolve at a basic level. Editing gaming content for my gaming YouTube channel.

Photography

Multiple styles — product, wildlife, street. Selected work lives on my photography page.

Event Coverage

Documented marathons and event halls, providing raw footage for reels. Filmed the reveal video for Virat Kohli's One8 brand marathon t-shirt.

Self Study

Always learning.

Digital Marketing

Learn Today

SEO, PPC, social media marketing, email marketing, and content marketing fundamentals.

LinkedIn Mastery

Growth School

Profile optimization, engaging content creation, and using Sales Navigator to find potential clients.

Google Ads

Robin & Jesper · Skillshare

In-depth understanding of the Google Ads platform — fundamentals and the underlying logic that makes them work.

Facebook Ads

Robin & Jesper · Skillshare

Knowledge of Facebook Ads features and the principles behind effective placement and targeting.

Performance Marketing

Growth School

End-to-end performance marketing — measurement, attribution, and the metrics that actually matter.

Have a project?

Whether it's a new campaign or a stuck one — let's chat.

Get in touch →